How your community looks can go a long way

The headline reads “The City attracts the XYZ Company and 500 new jobs!” From the very first day I worked in economic development I have been intrigued by headlines like that. Who did what? Someone was involved in “attracting” a company? Who was this person and what did they do to attract a company to the community?

Attraction is the power game in economic development. Every economic developer lives and dies by attraction and the people that employ them do too. Many local economic development boards are populated by elected…